Indian Idol Junior 2 Sony Tv Singing Reality Show Timing |Sonakshi as Judge |Host |Sponsores |Replaces Serial

Bollywood star Sonakshi Sinha will make her debut on the small screen. She will be seen as a judge in the soon-to-launch singing reality show ‘Indian Idol Junior 2’ on Sony Entertainment Television. Sinha was roped in to generate more buzz and grab eyeballs for the show as part of the channel’s strategy.

SET senior EVP and business head Nachiket Pantvaidya said, “At Sony, we are constantly working towards creating new-age content to engage with our audiences. With the second edition of ‘Indian Idol Junior’, we intend to bring the entire family together and recreate a wholesome viewing experience.” With the show coming back on air after a break of over a year and a half, SET is building the buzz around the show through content and marketing.

Indian Idol Junior 2 Sony Tv Singing Reality Show Timing |Sonakshi as Judge |Host |Sponsores |Replaces Serial

SET chief creative director Ajay Bhalwankar said, “We wanted to launch the show after the IPL, but the good part is that we got a lot of time to search for more talent. After the first junior version, the show was so much in demand that there was a lot of pressure and we had to come back with a second season. Due to the success of the first year, we got far better talent this year and in fact we saw a lot of participants from South India as well.”

Timing of  Indian Idol Junior 2

Launching on 30 May, the show will aim to boost weekends for SET. The second edition of the show will air from 8:30 to 10 pm on Saturday and Sunday. ‘Indian Idol Junior’ will replace ‘Bhanwar’ at 9 pm, which is taking a seasonal break. The 8–9 pm show ‘Adalaat’ will be pushed ahead to the 7:30–8:30 pm slot. Meanwhile, ‘CID’ and ‘Crime Patrol’ will continue airing on their original time slot of 10 and 11 pm respectively. Recently, the channel had extended two of its fiction shows ‘Reporters’ at 9 pm and ‘Dil ki Baatein’ at 9:30 pm to five days a week until Friday.

The horror series ‘Aahat’ was also extended from Monday to Thursday. “We still do have ‘CID’ and ‘Crime Patrol’ from Friday to Sunday and crime is something we specialise in and are not going to give up on it,” stated Bhalwankar.

Judges & Host of  Indian Idol Junior 2

Giving viewers a relief from the crime shows on weekends will be the singing reality show that will have singers Vishal Dadlani, Shalmali Kholgade and Salim Merchant on the jury panel alongside Sinha. Hosted by telly stars Hussain Kuwajerwala and Asha Negi, the show is produced by Fremantle Media. FremantleMedia India MD Anupama Mandloi stated, “’Indian Idol’ was well received and appreciated in its first season in 2013 and it is our endeavour to sustain the show’s legacy. The making of this season has been thoroughly enjoyable and we hope to bring the phenomenal talent of the juniors to every home and make it the preferred destination.”

She added that the team travelled to 22 different cities to source for talent and the smaller teams even went to many interior towns to scout for the best singers.

Sponsores of  Indian Idol Junior 2

The channel has roped in Horlicks as the presenting sponsor, Lifebuoy and Aquaguard as the powered-by sponsors, and QuickHeal, 99acres.com and Yamaha Alpha as associate sponsors.

“After the IPL, this is our big launch and then we have ‘Karna’ and a couple of other shows. ‘Hanuman’ is showing some positive response and we will build on that. Meanwhile, ‘Itna Karo Na Mujhe Pyaar’ will take an interesting leap. ‘Reporters’ and ‘CID’ will be strengthened, and on ‘Crime Patrol’ we will be showing the story of Aruna Shanbaug. Thus, all around you will see a lot of activity and aggression from Sony,” Bhalwankar mentioned.

 “It’s a tough market now, so it’s taking time but we will be at it. Sony excels in marketing and content takes time to pick up, but it will establish soon. Sony has an interesting mix of male and female audiences. Of course we want to get more female audiences and with shows like ‘Hanuman’, ‘Dil ki Baatein’, ‘Reporters’ and ‘Itna Karo Na Mujhe Pyaar’ I am sure we will be getting a good female base soon and we also have a lot of new fiction shows to unveil soon,” he added.

Source :- TelevisionPost