Google ads in mobile Google searches |Get ready to see more ads in mobile Google searches

Google searches on mobile browsers will soon look a little different.

The company introduced a replacement lineup of mobile ads Tuesday, that include specialized ads for cars, hotels and residential mortgages. One of the driving factors behind the new mobile-centered ads is the increasing dominance of smartphones, Google said.

Google ads in mobile Google searches |Get ready to see more ads in mobile Google searches

Speaking at an AdWords event Tuesday, Google's VP of product management for Adwords, Jerry Dischler, noted that Google searches on mobile devices have surpassed those on the desktop in a lot of than 10 countries, together with the United States, Canada and Japan.

"Each is designed to help marketers connect with client needs and motivations in the moments that matter most," Dischler said. "We expect on-line experiences to be tailored to our needs. Availability is part of relevancy and a nice ad experience addresses our immediate wants."

The new Automobile Ads concentrate on providing images of varied aspects of the car, along with alternative information that is vital to potential car patrons. Search results with the new ads will display a carousel of photos that users will swipe through to see additional details regarding the method a explicit model looks. They can conjointly browse specs and nearby dealerships from within the Google.com search results.

Google ads in mobile Google searches |Get ready to see more ads in mobile Google searches

Hotel Ads have similar functionality. Search results for hotels can turn up info on rates, availability, reviews also location details and photos, from Google's hotel partners.

Google will additionally be expanding Google Compare, a tool that right currently helps drivers compare completely different car insurance policies, to include home mortgages. This feature, that is "returning soon," in step with Google, will permit people to urge "the most recent mortgage rates from multiple mortgage providers, and review a customized set of criteria like interest rate, terms of the loan and fees," the corporate wrote on its blog.

The new Adwords products are Google's latest effort at improving mobile search. The company recently introduced a brand new search algorithm that prioritizes mobile-friendly results over businesses that don't have websites optimized for smaller touchscreen displays.