Television broadcaster Star India has launched an ad-supported video streaming service Hotstar to allow users to consume its content anytime and anywhere. HotStarThe broadcaster has launched a beta version of the service as Hotstar.com besides a mobile application on iTunes and Android.
Star Player, the online destination for Star network content, has been merged with Hotstar. Star also runs digital sports servicesstarsports.com and starfootball.com. Starsports.com is a mix of ad and subscription model.
With about 20,000 hours of content spread across seven languages, Hotstar will cater to a diverse audience. Its content offering includes 120+ full-length TV shows, 500+ movies and live screening of popular sports like cricket, football, tennis and kabbadi. The launch of the portal coincides with the ICC Cricket World Cup 2015.
The new media rights of the Indian Premier League (IPL) are also coming up for bidding. The World Cup will take place from 14 February to 29 March while the IPL will take place from 8 April to 24 May. Star is likely to bid aggressively for IPL new media rights, having found great success by streaming it on starsports.com during the 2014 edition as part of a licensing arrangement with Times Internet, the incumbent rights holder.
It will try to use these sporting events to build awareness about the product and drive sampling. A lot of it will, however, depend on whether or not it is able to grab the IPL rights as Multi Screen Media (MSM), which has IPL broadcast rights, will also go after the rights.
MSM runs a video streaming called Liv Sports, which was launched during the FIFA World Cup. Going back to Hotstar, while not all movies can be downloaded due to licensing requirements, there is no such restriction when it comes to TV shows.
Users can watch all TV shows, without sign-up or registration, of Star Plus, Life OK, Channel V, Asianet, Star Vijay, Star Jalsha, Star Pravah, Star One, Suvarna and Star World. Star believes that the Hotstar platform is the most compelling catalogue ever offered over-the-top on mobile and the web making it the most complete video destination for consumers.
Hotstar is free and has no charges or fees attached. Users can watch the latest TV shows, movies and live sports on their device completely free of charge. All videos on Hotstar.com will have ads either in the beginning or in the middle of the video or a combination of both.
Other than the website Hotstar.com, the service is available across all mobile devices which are on Android, iOS and Nokia Asha platforms. Hotstar allows users to download content on their device so that they can watch it offline when network is limited, or when they travel. Apart from offering fresh content, Hotstar also has full episodes of TV shows from the years gone by—’Kyunki Saas Bhi Kabhi Bahu Thi’, ‘Kasautii Zindagi Ke’, ‘Sarabhai vs Sarabhai’, ‘Mahabharat’, ‘Khichdi’, ‘Iss Pyaar Ko Kya Naam Doon’, etc.
In addition, users can catch the latest Tamil, Malayalam, Marathi and Bengali shows. Some other features Video playback experience: Through video technology optimisations, the broadcaster enabled adaptive video streaming that adjusts itself to deliver the best possible video quality. Available bandwidth and player technology ensure that there is never any compromise on audio-video quality.
Video is downward optimised to playback continuously in as little as 64 Kbps (2G bandwidth) and can play HD quality video on-the-top-end bandwidth. Download & go: Given that mobile data networks are inconsistent, Hotstar enables users to download their favourite content to their devices so that they can watch it offline, or when they are in a situation where they cannot rely on their mobile networks.
Playlists: Hotstar allows users to create their own playlists with content they curate from the rest of the platform for at-leisure viewing. There are no restrictions on the type of content users can add to their playlists—individual episodes, movies, full collections or even collections of movies. Collections, chapters & curation:
Hotstar has come up with features that make content selection simple by organising episodes of a show based on a theme. It also clubs content to make collections of video clips, episodes of a show and similar movies.
View Official Site
Download Hotstar App by Google Playstore
Star Player, the online destination for Star network content, has been merged with Hotstar. Star also runs digital sports servicesstarsports.com and starfootball.com. Starsports.com is a mix of ad and subscription model.
 |
| Star Hotstar ad-supported video streaming service |Download Hotstar App |Surf Hotstar |
The new media rights of the Indian Premier League (IPL) are also coming up for bidding. The World Cup will take place from 14 February to 29 March while the IPL will take place from 8 April to 24 May. Star is likely to bid aggressively for IPL new media rights, having found great success by streaming it on starsports.com during the 2014 edition as part of a licensing arrangement with Times Internet, the incumbent rights holder.
It will try to use these sporting events to build awareness about the product and drive sampling. A lot of it will, however, depend on whether or not it is able to grab the IPL rights as Multi Screen Media (MSM), which has IPL broadcast rights, will also go after the rights.
MSM runs a video streaming called Liv Sports, which was launched during the FIFA World Cup. Going back to Hotstar, while not all movies can be downloaded due to licensing requirements, there is no such restriction when it comes to TV shows.
Users can watch all TV shows, without sign-up or registration, of Star Plus, Life OK, Channel V, Asianet, Star Vijay, Star Jalsha, Star Pravah, Star One, Suvarna and Star World. Star believes that the Hotstar platform is the most compelling catalogue ever offered over-the-top on mobile and the web making it the most complete video destination for consumers.
 |
| Star Hotstar ad-supported video streaming service |Download Hotstar App |Surf Hotstar |
Other than the website Hotstar.com, the service is available across all mobile devices which are on Android, iOS and Nokia Asha platforms. Hotstar allows users to download content on their device so that they can watch it offline when network is limited, or when they travel. Apart from offering fresh content, Hotstar also has full episodes of TV shows from the years gone by—’Kyunki Saas Bhi Kabhi Bahu Thi’, ‘Kasautii Zindagi Ke’, ‘Sarabhai vs Sarabhai’, ‘Mahabharat’, ‘Khichdi’, ‘Iss Pyaar Ko Kya Naam Doon’, etc.
In addition, users can catch the latest Tamil, Malayalam, Marathi and Bengali shows. Some other features Video playback experience: Through video technology optimisations, the broadcaster enabled adaptive video streaming that adjusts itself to deliver the best possible video quality. Available bandwidth and player technology ensure that there is never any compromise on audio-video quality.
Video is downward optimised to playback continuously in as little as 64 Kbps (2G bandwidth) and can play HD quality video on-the-top-end bandwidth. Download & go: Given that mobile data networks are inconsistent, Hotstar enables users to download their favourite content to their devices so that they can watch it offline, or when they are in a situation where they cannot rely on their mobile networks.
Playlists: Hotstar allows users to create their own playlists with content they curate from the rest of the platform for at-leisure viewing. There are no restrictions on the type of content users can add to their playlists—individual episodes, movies, full collections or even collections of movies. Collections, chapters & curation:
Hotstar has come up with features that make content selection simple by organising episodes of a show based on a theme. It also clubs content to make collections of video clips, episodes of a show and similar movies.
View Official Site
Download Hotstar App by Google Playstore
Star Hotstar ad-supported video streaming service |Download Hotstar App |Surf Hotstar
Reviewed by Newstechcafe
on
May 11, 2015
Rating:
Reviewed by Newstechcafe
on
May 11, 2015
Rating:
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