Ten years ago, when YouTube made its debut, the video-sharing site was
better known for its mindless cat videos than for hosting slickly
produced content teeming with talent. Today, social stars like PewDiePie and Bethany Mota are engaging millions of cord-cutting millennials that Hollywood and marketers are eager to reach.
"YouTube is absolutely proving that it has the ability to retain an
audience and stay relevant," said Chris Jacquemin, a digital media agent
for William Morris Endeavor. "It's still very early, but I don't think
[YouTube] creators are a flash in the pan."
Even so, with new players like Snapchat, Twitter and Instagram vying
for brands' budgets, creators can't rest on their laurels. Marketers are
increasingly looking for talent that can master digital video on
multiple platforms beyond the Google-owned site.
Most Popular Youtube Channel Worldwide with Subcribers |YouTube as Entertainment Powerhouse |
"Smart brands are looking at this as a portfolio approach," said
Jacquemin. "They're not just buying on one service to bet where an
audience is."
Top 10 Youtube Channel Worldwide
Channel Name
|
Subcribers
|
PewDiePie
|
40,479,994
|
Holasoygerman
|
25,072,849
|
Youtube
|
23,030,845
|
Smosh
|
21,502,293
|
RihannaVEVO
|
17,306,994
|
Onedirectionvevo
|
17,880,945
|
KatyPerryVEVO
|
17,306,994
|
TaylorSwiftVEVO
|
17,043,055
|
EminemVEVO
|
16,819,942
|
JennaMarbles
|
15,633,353
|
Most Popular Youtube Channel Worldwide with Subcribers |YouTube as Entertainment Powerhouse
Reviewed by Newstechcafe
on
November 21, 2015
Rating:
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