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YouTube sets up production studio in India | Subhash Ghai Productionz

YouTube sets up production studio in India | Subhash Ghai Productionz
Digital video network YouTube has partnered with Subhash Ghai’s film-making school Whistling Woods to set up a production studio in India. Titled ‘YouTube Space’, the studio is a collaboration and production facility for YouTube video creators.

The YouTube Space Mumbai facility will be set up in late 2015. It will allow YouTube creators and students at WWI to learn about video production and collaborate with other creators, Google said in a statement. Located in Mumbai’s film and television production hub Filmcity, the Mumbai unit is the seventh such facility for YouTube after Tokyo, Los Angeles, London, New York, Brazil and Berlin. Creators can produce original digital video content, from the start of an idea to filming, editing and uploading to YouTube.

Going ahead, YouTube and WWI will also develop original courses to train the next generation of Indian filmmakers to succeed in digital and online media, the company added. YouTube Space Asia Pacific head David Macdonald said, “The new YouTube Space Mumbai at Whistling Woods International is our latest effort to support the incredible wave of creativity we have seen developing in the Indian YouTube creator community over the past few years.
YouTube sets up production studio in India | Subhash Ghai Productionz
YouTube sets up production studio in India | Subhash Ghai Productionz
By working with WWI, we hope to empower India’s next generation of digital creators and WWI students to learn, connect, and create new content, by giving them access to fantastic studios and cutting edge audio, visual and editing equipment. In the past year alone, the amount of content uploaded to YouTube in India has doubled.”

WWI president Meghna Ghai Puri said, “All our degree and diploma programs now include content creation, audience development and monetisation for YouTube’ as part of the curriculum. This partnership with YouTube will allow us to further cultivate the creator community in India, and enable the emergence of the next generation of Indian content creators.”

A film, communication and media arts institute, WWI is a subsidiary of director Subhash Ghai-promoted Mukta Arts. It recently partnered with Taiwan’s electronic contract manufacturer Foxconn for supplying equipment and creating a high quality content hub.


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